The pun is pretty simple, but no less amusing. Just
as the page isn’t found, neither is a Neptune Blue Kia Soul, so you have to look for it.
The art style is, it must be said, really reminiscent of the Where’s Waldo or Wally if you’re from that godless rock in the Atlantic. And even though a car is a little harder to hide than one be-stripped beanpole, I’ll confess to spending more time looking for the Soul than I did writing this article (don’t tell the boss).
Highlights in the image include the beach Mountie directing swimmers, the couple doing a Titanic on the submarine (which is a gag I enjoy very much), and the scuba diving aliens.