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D4t4 Solutions Plc: Celebrus CDP Launches 1st Party Identity Graph and Profile Builder Capabilities
st party real-time Identity Graph as well as a
Profile Builder, which furthers the collect once, use many mantra of the Celebrus CDP and enables the efficient activation of customer data in downstream applications. Both features have been designed specifically to overcome immediate and inhibiting identity issues, enabling enterprises to create the highly relevant and timely moments that their consumers have come to expect, while also powering advanced data science and analytic use cases.
Identity is the crucial currency for building customer experiences in today s world. Challenges to third-party solutions as a result of the impacts of privacy measures such as Apple s Intelligent Tracking Prevention (ITP), browser restrictions, and privacy legislation such as GDPR and CPRA, have rendered most platforms incapable of managing Identity in any meaningful way.