As students continue to reel under house arrest , Lenovo positions itself as a smart alternative to their school buddies
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The laptop brand s new ads show parents how technology has replaced human interaction for school kids.
âFor the first time in around 100 years, kids in schools have some sense of nostalgia,â remarks Neeraj Kanitkar, Taproot Dentsuâs senior creative director.
Itâs a punchy statement. One that will make you stop momentarily and think. It is difficult to understand the impact of Coronavirus and the subsequent lockdowns on the little ones, unless you have one at home.
Kanitkar is talking to us about his client Lenovoâs latest campaign for its IdeaPad laptop series. Each of the three ads in the campaign talks about how technology has taken over the role of a school buddy which, until last year, was the domain of a (human) child.