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While many restaurants and food businesses have struggled to stay afloat during the coronavirus pandemic, not all are in that category.
Square Pie Guys, which opened in San Francisco’s SoMa neighborhood in July 2019, is opening a second location, this time in Oakland. (We profiled co-owner
Marc Schechter when he made pizza for the homeless in September 2018 and co-owner
Danny Stoller after Square Pie Guys opened).
Since pizza travels well, is easy to deliver and is seen as comfort food, the new business was primed to do well during the shutdown, but the frequent appearance of its pizza on critics’ best-of lists didn’t hurt, either. (Its burger has made those lists as well). Square Pie Guys is known for Detroit-style pizza, which not only is square-shaped, but also has crispy cheese baked into the crust.
Groupon Reactivated an Eight-Year-Old Coupon Without This East Bay Pizzeria’s Consent
Now, Benchmark Pizzeria’s owners say they have to deal with angry customers demanding half-price meals
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Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images
Perhaps you remember Groupon, the Chicago-based daily-deal company that flooded inboxes with improbably steep bargains during its heyday in the late 2000s and early 2010s the company that, as
AdAge once put it, “revived couponing for the Facebook and Twitter generation.” Melissa Swanson, who along with her husband Peter owns Benchmark Pizzeria, a small East Bay wood-fire pizza restaurant, says she hadn’t really thought about the company in years that is, until customers started showing up last week, Groupon vouchers in hand, demanding a half-price meal.
Detroit-style pizza hit Square Pie Guys is expanding to Oakland [San Francisco Chronicle]
Dec. 21 Oakland is getting a new location of Square Pie Guys, the San Francisco restaurant that’s helped popularize rectangular, Detroit-style pizzas in the Bay Area.
The expansion effort will land in a historic building in a prime location the former Benchmark Pizzeria space in Old Oakland, likely in February. The new restaurant will feature a similar mix of seasonal pies, known for their light, fluffy dough and crispy edges blanketed in cheddar, plus additions of outdoor seating and a full alcohol license.
“We recognize that expansion in the middle of COVID is not what everyone is seeing, and we personally feel a lot of empathy for folks that are struggling in this industry,” said co-owner Danny Stoller. “We feel really lucky we’re able to consider this.”
Detroit-style pizza hit Square Pie Guys is expanding to Oakland
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The 6x8 is Square Pie Guys’ version of a pepperoni pizza, and it never leaves the menu. The restaurant is opening a new location in Oakland.Brian Feulner / Special to The Chronicle 2019
Oakland is getting a new location of Square Pie Guys, the San Francisco restaurant that’s helped popularize rectangular, Detroit-style pizzas in the Bay Area.
The expansion effort will land in a historic building in a prime location, the former Benchmark Pizzeria space, in Old Oakland, likely in February. The new restaurant will feature a similar mix of seasonal pies, known for their light, fluffy dough and crispy edges blanketed in cheddar, plus additions of outdoor seating and a full alcohol license.