Burger King UK Tweets That Women Belong In The Kitchen On International Women s Day boredpanda.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from boredpanda.com Daily Mail and Mail on Sunday newspapers.
Burger King UK tweets âWomen belong in the kitchenâ to highlight scholarships The companyâs goal was to call attention to the low number of female chefs in the restaurant industry. (Source: Burger King, CNN) By Ed Payne | March 8, 2021 at 5:16 PM EST - Updated March 14 at 9:36 PM
LONDON (Gray News) â The Burger King UK Twitter account went bold for International Womenâs Day.
The companyâs social media team tweeted, âWomen belong in the kitchen.â
The companyâs stated goal was to call attention to the low number of female chefs in the restaurant industry.
Burger King later replied to its âwomen belong in the kitchenâ message with the announcement of a new scholarship program.
Burger King was grilled on social media, Monday, after its UK division tweeted this on International Women’s Day: “Women belong in the kitchen.”The faux pas was followed up with an attempt at an explanation when BurgerKingUK then tweeted: ".only 20% of chefs are women. We're on a mission to change the gender ratio in the restaurant industry…’But the damage was already done. Twitter users fired back, some, calling the tweet ‘tone-deaf’ and pledged not to eat at the burger chain. Others made jokes. One user tweeted: "There’s better ways to draw attention to something that don’t include using the most sexist trope ever."In a written statement, Burger King said "Our tweet in the UK today was designed to draw attention to the fact that only a small percentage of chefs and head chefs are women. It was our mistake to not include the full explanation in our initial tweet.”New York brand expert, Allen
The original tweet, considered by many as misogynistic and inappropriate, was deleted by the fast food company after gaining over half a million likes.