The Woolmark Company recruits Australian NBA star Ben Simmons for new design
By Imogen Bailey | 10 May 2021
The Woolmark Company has partnered with Australian NBA All-Star Ben Simmons to develop a limited-edition, high-performance Merino Wool t-shirt.
The exclusive 100% Merino-wool tee has been designed by Simmons, who was inspired by the Ben Simmons Family Foundation s (BSFF) value of Do it With Heart and the mantra #equalise.
The BSFF supports community organisations working to break down barriers to opportunity and 100% of the proceeds from the sales of the tee will go to the organisation. Our goal with this merchandise is to centre equality of opportunity, something we all need to commit to - to actively equalise, Simmons said of the t-shirt.
100% Of Proceeds From T-Shirt Collaboration With NBA All-Star Ben Simmons And The Woolmark Company Will Go To Charity forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
Ben Simmons Partners With Woolmark and HBX to Launch Limited Edition Tee: 100% of the proceeds will be donated to the Ben Simmons Family Foundation to advance its community efforts.
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While he’s mainly known for the magic he works on the NBA hardwood, Ben Simmons has more initiatives on his mind this season that don’t have anything to do with defensive schemes or his jumpshot, one of which is his newest apparel venture with Woolmark and HYPEBEAST‘S HBX platform. This marks the first time that the three-time All-Star took has teamed up with any imprint for a merchandise launch, and he recently took to Instagram to tease what he’s got up his sleeve. For now, information on the collaboration is rather meager, but based off of this first glimpse, it appears that the project will entail a fresh new tee design that comes marked with the pro hooper’s Ben Simmons Family Foundation logo that’s skewed to the left side of the chest.
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