Study says consumers decision to buy product is based on its recommendation online ANI | Updated: May 04, 2021 09:59 IST
Washington [US], May 4 (ANI): As more people go online for shopping, understanding how they rely on e-commerce recommendation systems to make purchases is increasingly important. Penn State University researchers suggested that it s not just what is recommended, but how and why it s recommended, that helps to shape consumers opinions.
Through the study published in the Journal of Advertising, the researchers investigated how people reacted to two product recommendation systems. The first system generated recommendations based on the user s earlier purchases often referred to as content-based recommendation systems.
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April 23, 2021
UNIVERSITY PARK, Pa. Penn State has launched an expanded initiative in artificial intelligence (AI), termed the AI Hub. It will bring together the University’s considerable resources and talent in AI to further advance its position as a global leader developing fundamental innovations in AI, in using AI and machine learning (ML) to solve the hardest challenges, and to create unique applications of AI and ML in unforeseen areas. The hub also will help to address a national priority for the U.S. to be the world leader in developing responsible AI.
Lora Weiss, senior vice president for research, announced the initiative, which is designed to forge collaborations among Penn State’s AI researchers, centers and institutes and increase the visibility and impact of Penn State’s AI research.
Coalitionâs new leadership renews focus on advocating for academic scientific computation
Newswise Computers play an integral role in nearly every discipline of research today, giving scientists the ability to discover new drugs, develop new materials, forecast the impacts of climate change, and solve some of today’s most challenging problems. But research computing can sometimes be overlooked. The Coalition for Academic Scientific Computation, or CASC a network of more than 90 research computing-focused organizations from academic institutions, national labs, and research centers around the U.S. hopes to continue to bring this critical computing work to the forefront through its activities. Newly elected leadership and recent changes within CASC are helping the nonprofit organization excel in this mission.
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Health ads in users’ customized online sites may evoke negative reactions
Tweaking the look of a social media profile may subtly alter a person’s reaction to health messages that appear on the site and influence whether the users heed the advice of those messages, researchers say.
Image: Penn State
Tweaking the look of a social media profile may subtly alter a person’s reaction to the health messages that appear on that site, according to researchers. They add that these reactions could influence whether the users heed the advice of those messages.
In a study, the researchers found that people who gained a feeling of control when they customized an online website were more likely to perceive the health message as a threat to their freedom, lowering the chance that they will adopt the message’s advice. On the other hand, when customization bolstered the users’ sense of identity, they did not resent the message as much and were more willing to consider the ad
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