Australia Has A Slick New Government Campaign To Lure Game Developers
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Storm Boy, one of the Australian games highlighted by the Global Business & Talent Attraction Taskforce, a federal agency. Image: Steam
It’s taken years for the Australian Government to start supporting video games again. This time, however, it seems like their words are actually being backed up with a full marketing campaign to attract international studios to relocate down under.
There’s a short video on YouTube called “The Aussie Games Showcase”, and it’s part of a pitch from the Global Business and Talent Attraction Taskforce. If that agency doesn’t ring any bells, I’m not surprised: their YouTube channel has a measly 13 subscribers at the time of writing.
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