|
Thailand has also indicated its move out of mass tourism, and instead towards responsible tourism and revenue-generating quality tourists. (Pictured: Phra Nang Beach in Krabi) Photo Credit: Getty Images/malxes
The Tourism Authority of Thailand (TAT) has launched a new SEXY initiative as its tourism comeback strategy, with a focus on safe and sustainable travel. All four key focuses under this ‘SEXY’ tourism concept reflect Thailand’s current new normal tourism direction towards safe and sustainable travel. This will help restore travellers’ confidence, while driving recovery for both the Thai economy and the tourism industry to make a comeback stronger than ever, said TAT governor, Yuthasak Supasorn.