Dive Brief:
Misfits Market has raised $200 million in Series C funding, bringing the total amount of money the direct-to-consumer grocer has raised to $301.5 million and pushing its valuation beyond $1 billion, the company announced on Wednesday.
The company plans to use the funding to complete its West Coast expansion and continue augmenting the array of fresh produce, proteins and pantry items it sells, according to Abhi Ramesh, founder and CEO of Misfits.
Misfits Market is riding a wave of growth driven by the shocks to the nation s food distribution system brought on by the pandemic.
Dive Insight:
Misfits is drawing heightened attention from investors as it fine-tunes its business model to take advantage of growing interest in direct-to-consumer food retailers.
Online Grocery Platform Misfits Market Selling Ugly Discounted Produce Raises $200 Million In Series C forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
The Misfits Market Subscription Box: An Honest Review PureWow 2 hrs ago
Aesthetics 15/20
Total 93/100
One thing quarantine confirmed for me was my absolute disdain for grocery shopping. Between the long lines, the shortage of products and then the added awareness that stores are actually a hub for germs, a simple supermarket run became a Herculean task. The only reason I kept going in was because I just couldn’t trust the clerks to select good produce for me. And after a couple of disappointing deliveries containing badly dented mangoes and browning bananas, I accepted that I’d just have to drag myself to the grocery store every week.
Fennel has ancient culinary roots capegazette.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from capegazette.com Daily Mail and Mail on Sunday newspapers.
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One organic farmer explains why support for local farming is so important.
• 11 min read
How to avoid eating pesticides
A new Consumer Reports survey analyzed government data for the residual amount of pesticides on organic and nonorganic produce. ABC Photo Illustration, Greg at Union Square Market- photo by Jim Hammil
About 120 miles northwest of New York City along the Delaware River, Greg Swartz and his wife, Tannis Kowalchuk, own and operate Willow Wisp Organic Farm, where they carefully cultivate 45 different kinds of vegetables and several dozen varieties of culinary herbs and cut flowers.