Carl Pei s Nothing acquires now-defunct smartphone brand Essential
Carl Pei s new start-up Nothing has acquired all existing trademarks, logos and the branding of the OEM which was founded by Andy Rubin, the creator of Android OS. February 16, 2021 / 12:11 PM IST
Nothing, the new start-up from former OnePlus co-founder Carl Pei s new venture has acquired Andy Rubin s ill-fated hardware start-up, Essential. 9to5Google managed to find fillings at the UK intellectual Property Office that validate the transfer. Andy Rubin appears to have signed off his company to Pei s Nothing Technologies Limited as early as November 11, 2020. The process was finished on January 6, 2021.
As of now, Nothing owns all existing trademarks, logos and the branding.
Image: Logo of Nothing
Carl Pei, OnePlus’ former executive recently launched its new startup ‘Nothing.’ Although Pei shared little to nothing about its startup or the roadmap of its upcoming product lines during its debut, the former OnePlus co-founder has now acquired smartphone brand Essential. Also Read - Carl Pei’s Nothing confirms first TWS earbuds dubbed Concept 1: Here s our first look
For those unaware, Essential a smartphone brand was founded by Android co-creator Andy Rubin. The brand was among the first to introduce a pop-up selfie camera smartphone. It launched Essential PH1 back in 2017 that although didn’t work well, the company managed to get a valuation of over $1 billion before selling the product. Also Read - Today s Tech News: Sandes app on iOS, Redmi Note 10 and Realme Narzo 30 series teased
OnePlus Co-founder Carl Pei's Nothing startup: Branding from Andy Rubin's defunct Essential smartphone brand, Nothing company has promised to launch smart devices in 2021.