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Independent Consultant With the impending need to start a global COVID-19 vaccination campaign just as further waves of coronavirus are rising again around the world, what can we learn from other health emergencies and humanitarian crises to deal with this one? The speed and breadth of the global COVID-19 pandemic overwhelmed the health planning and communication capacity in many countries, even those in the West with sophisticated tools to gather and share information. In light of the confusion, lack of coordination, conflicting policies, and resulting erosion of trust seen in some settings, this paper distils some of the learning gained in the humanitarian aid sector in accountability around two-way communication, community engagement, and the participation of vulnerable people. It explores how these approaches can be applied to support the COVID-19 response in all countries. The paper and accompanying webinar recording (