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Aisle of Red Pears Display Challenge Pt 2
Friday Jan 22nd, 2021
The Pear Bureau’s Kathy Stephenson says it’s a great time to eat healthy …
STEPHENSON … “Our efforts right now, especially during February, which is ‘Red Heart Month,’ what a great time to highlight the red pear. The best time to see it on the shelf is right now! So, we thought we’d put together this very simple contest in order to get participation.”
Stephenson says just take a picture of your 12-square foot red pear display and upload it to instantly win a $25 gift card …
STEPHENSON … “It’s a great opportunity for them to earn a reward for just putting in a few more red pears on an endcap or building out a small display. So, participation is rewarded for everyone.”
Aisle of Red Pears Display Challenge Pt 1
Thursday Jan 21st, 2021 With today’s Fruit Grower Report, I’m Bob Larson. Pear displays at your favorite produce section could soon be taking on a fresh, new look.
Pear Bureau Northwest is launching a contest called the “Aisle of Red Pears” display challenge, open to retailers everywhere …
STEPHENSON … “A lot of stores are different sizes so it’s very difficult for someone to fill a whole wall with pears in some smaller stores. So, this way everyone has an opportunity and the only requirement is that you build out a display of 12-square feet, which is significant. That’s a large space.”