Consumer Lifestyle Senior Account Manager
Liquid Ideas/Full-time
Posted
27 Apr 2021
Consumer Lifestyle Senior Account Manager
Leading independent lifestyle agency Liquid Ideas has many passions but great people, food and drinks are in the agency’s DNA. We’re on the look-out for an experienced consumer Senior Account Manager with a passion for lifestyle brands, drinks, wine and hospitality to join the team based in our new home on Crown Street, Surry Hills.
The brief is simple. Have a great attitude. Understand what is hot and what’s not in the world of consumer lifestyle, food, entertainment and hospitality both here in Australia and abroad. Make the most of your 3-4 years experience and enjoy working in partnership with our fantastic clients and awesome team. You’ll create and manage clever, creative communications campaigns that deliver impact across PR, social media, influencer marketing, content and events.
CMO profile: Marley Spoon’s Kate Whitney on recalibrating her thinking to be the right kind of CMO
We deep dive with the mealkit provider s marketing chief to understand how she s adjusted to her role to drive brand growth and navigate the COVID crisis
Marley Spoon chief growth and marketing officer, Kate Whitney, is the first to admit the past year didn’t go as she expected it to.
The experienced agency and client-side marketer, who built an enviable career locally across brands such as Optus, David Jones, American Express, Foxtel and Pernod Ricard Winemakers before relocating to New York with Pernod Ricard, took up the Marley Spoon role just before COVID-19 struck.
March 11, 2021 10:12
Pernod Ricard’s wine brand St Hugo has partnered with Australian Formula One driver Daniel Ricciardo for the DR3 campaign.
The campaign from Emotive marks its first work for St Hugo after being appointed to the account last October. It launched work for fellow stable brand GH Mumm soon after the appointment in November.
Daniel Riccardo and St Hugo
DR3 x St Hugo is a limited edition of fine wines, with Ricciardo working with St Hugo’s chief winemaker Peter Munro to create the collection. New wines will be released each year from the collaboration.
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The campaign will be launched on Ricciardo’s social channels and PR.
March 11 2021, 9:38 am | BY Ricki Green | 2 Comments
Celebrated fine wine brand St Hugo, part of Pernod Ricard Winemakers, has partnered with Australian Formula One superstar Daniel Ricciardo to release DR3 x St Hugo – a limited edition series of fine wines in a new campaign created by Emotive.
The long-term partnership will see Ricciardo and St Hugo release new wines each year. The first drop of DR3 x St Hugo saw Ricciardo work closely with St Hugo Chief Winemaker, Peter Munro, to create a series of wines of outstanding quality.
In Emotive’s first work for St Hugo, the agency helped create this new fine wine brand, responsible for brand strategy, naming, visual identity, as well as the launch campaign and distribution strategy.