The company subcontracts the legwork and serves as more of an overseer, but some experts say working double duty as independent investigator and public relations firm raises the specter of a conflict of interest.
The optics of a dual role
Boston University public relations professor Justin Joseph said there should be a firewall between any investigation and the people doing public relations work.
“(Public relations firms) should be seeing that report at the same time as the general public,” he said.
Joseph said even the perception that something is untoward can be just as damning as actual wrongful behavior.
“Something we teach our students constantly is to operate on the highest level of ethical behavior, and not just because of the rules,” Joseph said. “Really, it’s far deeper than that, because we deal in perception, so you have to go above and beyond the rules.”
MORE ABOUT THE PROJECT
(From WTAMU): Four WT students are actively finding ways to turn the temperature down in potentially contentious conversations through their
Hear Me Out campaign, part of the 2021 Public Relations Student Society of America Bateman Competition. WT’s team presentation is about 20 minutes long and includes a short experience piece when there is time for it. They conclude with a short survey.
The Bateman Competition is PRSSA (Public Relations Student Society of America) ’s national case study competition where students create and implement a full public relations campaign. This year, the goal is to help the Public Relations Society of America to reverse the corrosion of civility in American life and encourage respectful conversations in public discourse in all corners of society.
In hopes of fostering civility during public discourse among WSU students and Washington elected officials, four WSU students created and are running a public relations campaign as part of the 2021 Bateman Case Study Competition. Public Relations Student Society of America is a professional student organization that provides opportunities for students to gain experience in.
Send Mitzi Warren has been hired by wholesale distributor Douglas Cos. of Conway to serve as director of food services.
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