Metrobank Foundation s Puso at Sigasig annual report gets nominated for Platinum Anvil pia.gov.ph - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from pia.gov.ph Daily Mail and Mail on Sunday newspapers.
Published March 2, 2021, 1:30 PM
Leading broadcast company GMA Network, Inc. (GMA) was conferred a Silver Anvil at the recent 56th Anvil Awards’ Gabi ng Parangal.
The winning entry “Buong Puso Para sa Pilipino: GMA Network’s COVID-19 Response,” which encompassed the Network’s overall response through an integrated communications strategy, was recognized under the “Specialized Public Relations Program – COVID-related PR programs with tools” category.
Adapting the Kapuso Network’s 70th anniversary tagline “Buong Puso Para sa Pilipino,” the campaign was a collection of GMA’s efforts on air, online, and on-ground geared towards Filipinos here and abroad, as well as its own workforce during such challenging times.
With the theme “Celebrating the Past. Embracing the Future”, China Bank’s 100
thanniversary program focused on its history and enduring relationships, and its continuing journey to meet the needs of the next generation.
The marketing campaign was highlighted by a TV commercial on the Bank’s commitment to helping its customers achieve their dreams and how its core values remain despite the changing times.
Award winning director Paolo Dy’s cinematic treatment captured the nostalgia of China Bank’s early days and the vitality of its operations in the modern times.
Meanwhile, the centerpiece of the centennial celebration, the Binondo Heritage Restoration project, is the Bank’s contribution to the revitalization of Binondo, the world’s oldest Chinatown.
Published February 22, 2021, 9:33 AM
PLDT and its wireless arm Smart Communications, Inc. (Smart) continue to reinforce integrated telco superiority, bagging a total of 19 citations at the 56
th Anvil Awards, including the coveted Company of the Year distinction. This honor is awarded to an organization for garnering the greatest number of accumulated points based on the value of each Anvil trophy received.
Considered as the “Oscars” of public relations in the country, the Anvil Awards are presented annually by the Public Relations Society of the Philippines (PRSP) to outstanding PR programs, tools, and practitioners as discerned by a multi-sectoral board of jurors. This year’s theme “PR for Good” aimed to recognize purpose-driven and impactful initiatives that promote corporate integrity and the social good during crises and across platforms.
Manila Bulletin wins silver at 56th Anvil Awards
Launched last year in several of Manila Bulletin’s official social media accounts, the #NoToFakeNews “Don’t Ignore It, Report It” is an audiovisual presentation that aims to spread awareness on the proliferation of fake news in social media amid the COVID-19 pandemic.
“A single click can change, dictate or overturn someone’s life. In times of crisis, wear vigilance like an armor,” Manila Bulletin said.
Manila Bulletin’s entry was awarded as a digital public relations program-advocacy campaign.
Manila Bulletin’s entry was recognized during the 56th Anvil Awards’ Gabi ng Parangal held on Friday, Feb. 19, via exclusive live streaming.