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Montana urges visitors to act responsibly, be on best behavior in the wild By: KPAX Staff and last updated 2021-07-06 16:03:29-04 MISSOULA — MISSOULA, Mont. (KPAX) You might call it a COVID crest . An explosion of interest in Montana s outdoors starting last year as alternatives to the lockdown life and continuing strong into 2021. Great for the state s $7 billion outdoor recreation business. Not so much for those coping with crowds on their favorite trail, or lake. A new marketing campaign aims to educate and head off bad behavior . We ve heard stories about really poor behavior last year with some of these, what was potentially was thought of as, new visitors coming, said Jeremy Sage, Interim Director of the Institute for Tourism and Recreation at the University of Montana.

Glacier national parkUnited statesUniversity of montanaJan stoddardPat doyleGina kerzmanRacene friedeMontana office of tourismInstitute for tourismUm institute for tourismRecreation researchPublic affairsOffice of tourismJeremy sageInterim directorState parks comunication manager