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By John McCarthy-18 February 2021 13:00pm What if the keywords blocking scandal was just the tip of the iceberg in the brand safety debate? In 2020, many of us were inundated with well-intentioned social good marketing campaigns. But audiences of publishers talking about race, gender, sexuality or even coronavirus were less likely to see these ads. It emerged that over-zealous brand safety protections disproportionately restricted ads from web pages deemed risky, which also deprived marketers of historically underserved audiences. The blocklist scandal s now well known but The Drum asks experts if that was just the tip of the iceberg. Big brands have big marketing budgets to plaster ads across an almost incomprehensible amount of web pages. On the open web, they typically side-step porn and piracy domains. But in split-second bids, it is audiences, not environments, that are bought. So, brand safety vendors, with complicated machine learning tech, try to under

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