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Playstation Australia rifts YouTubers Fairbairn Films into another dimension
July 6, 2021 8:40
Playstation Australia has released a new campaign featuring South Australian YouTubers Fairbairn Films Ratchet & Clack: Rift Apart.
Fairbairn Films is a YouTube duo made up of brothers Lachlan and Jaxon Fairbairn, who have 1.61 million YouTube subscribers at the time of writing.
The two minute spot sees Jaxon Fairbairn teleport his brother Lachlan to another dimension using the Omni Glove. The two argue, culminating in Jaxon rifitng away from Lachlan covered in plants.
The weapons and gadgets seen in the spot feature in the Playstation video game Ratchet & Clank: Rift Apart.
Poem makes nine new hires after account growth
May 5, 2021 3:59
PR and social agency Poem has expanded its team in response to new business wins with Nestle, OPSM, Salad Servers and Audika.
Kate Baddeley has been hired as senior account director and lead on the integrated Nespresso account. Brogan Lipman has also joined the business as social lead and Rhania Farah has been named PR group account director after two years with the business.
The new starters at Poem
The new accounts have also coincided with the growth of Poem Studio, the agency’s growing content division. Co-Founder and executive creative director, Matt Holmes, is expanding his remit to include a chief creative role for the studio.