January 14, 2021 2:27 pm
As part of the agreement in the Beef Market Taskforce that brought a protected geographic indication (PGI) application for grass-fed beef to fruition, Bord Bia committed up to €6 million for promotion of a suckler beef brand.
One of the key issues to be resolved before such a promotion goes ahead is the lack of consumer knowledge around suckler beef.
“At the moment, there isn’t a consumer currently who knows all about suckler beef,” Tara McCarthy, CEO of Bord Bia, told
AgriLand yesterday after the launch of the Bord Bia Export Performance and Prospects Report 2020/2021.
So what we need to do is to decide what elements of [suckler beef] are relevant to consumers, if any, and what will [make them want] to pay a premium for it. As a result of that then we would…come up with solutions.
January 13, 2021 7:00 am
Figures from the annual Bord Bia Export Performance and Prospects Report 2020/2021 indicate that exports of Irish food, drink and horticulture produce were held to a unexpectedly small decrease of 2% in 2020, valued at a total of some €13 billion.
According to Bord Bia, this figure indicates that the ‘diversification dividend’ from opening and expanding access to new markets “is evident”. Ireland now exports agri-food and horticultural food produce to 180 countries.
The food marketing authority said that increases have been recorded in the value of Irish dairy, pigmeat and sheepmeat exports, along with very significant increases in the value of exports to Africa and the Middle East as new international markets “come to the fore”.