The ability to walk and chew gum will go a long way toward determining which automakers survive this decade. Engineering talent and investment capital are being pulled in two different directions like never before.
On one hand, automakers are scrambling to develop electric and self-driving vehicles â fabulously challenging and expensive undertakings â or be left behind.
On the other, customers only buy a handful of EVs today, and true self-driving vehicles are years away.
EVs and self-driving technology are the auto industryâs future, but for now theyâre money pits. That means automakers must continue to make money on more traditional vehicles, mostly gasoline powered.
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