Japanese cosmetics maker Pola Orbis Holdings is doubling down on travel retail to gain share in the Chinese market, which believes is crucial to future growth.
According to the firm, even though the COVID-19 pandemic hit its travel retail business hard, it managed to grow and expand its business.
This year, the company’s objective is to grow its brands in China through its lucrative travel retail market.
On January 4, the company commenced operations of its Hong Kong-based subsidiary to manage the group’s travel retail business.
While the travel retail market is currently experiencing difficult conditions due to a significant reduction in international flights, China’s travel retail market has experienced a boom thanks to domestic tourism.