Ford Blue Advantage Used Car Platform Goes Live
Photo: Ford
During February’s NADA Show, Ford Motor Company launched its online portal for used car sales. Ford Blue Advantage is now live, offering shoppers a more comprehensive platform for perusing pre-owned vehicles offered through local Ford dealers.
“We can now connect the right shopper to the right pre-owned Ford vehicle faster than ever,” said Andrew Frick, vice president, U.S. marketing. “Providing a great digital experience is paramount today, but we know customers still want to touch, smell, and feel a vehicle before they buy it. Ford Blue Advantage offers the best of both worlds, enabling customers to shop online or come into a dealership, or a combination of both.”
Ford Joins Other Car Makers To Go Head To Head With Third-party On-line Used Car Disrupters (Carmax, Vroom, Carvana and Others) - Offers Shoppers Online Used Car Marketplace Option
TACH s Take: Opportunity Missed. This new offering presented Ford the opportunity to really help its dealers and their customers. Ford s market power and data know how offered
it the ability to become THE honest and unquestionable used car valuation authority.but no!
When buying a used car or trading for a new one.it s still Buyer Beware.
So instead of becoming THE Honest Alternative to the traditional screw the buyer used car dealer tools,
Updated
10 hrs ago
CARFAX One-Owner. Clean CARFAX. Certified. Gold 2017 Ford Escape SE 4WD 6-Speed Automatic 1.5L EcoBoost CERTIFIED FORD 100000 MILE WARRANTY, 4WD.
Odometer is 47234 miles below market average! 22/28 City/Highway MPG
Awards: 2017 KBB.com 10 Best Used Compact SUVs Under $15,000 2017 KBB.com 10 Best SUVs Under $25,000 2017 KBB.com Brand Image Awards 2017 KBB.com 10 Most Awarded Brands
Price may reflect incentive not compatible with Special APR. All prices do not include tax, tags and $599 PROCESSING FEE.
Reviews: Optional 2.0-liter turbocharged engine provides quick acceleration; high-tech features include Sync 3 infotainment, Apple CarPlay and Android Auto; responsive steering and carlike handling around turns. Source: Edmunds
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