Ford Joins Other Car Makers To Go Head To Head With Third-party On-line Used Car Disrupters (Carmax, Vroom, Carvana and Others) - Offers Shoppers Online Used Car Marketplace Option
TACH's Take:
Opportunity Missed. This new offering presented Ford the opportunity to really help its dealers and their customers. Ford's market power and data know how offered
it the ability to become THE honest and unquestionable used car valuation authority...but no!
When buying a used car or trading for a new one...it's still Buyer Beware.
So instead of becoming THE Honest Alternative to the traditional "screw the buyer" used car dealer tools,