Ford Blue Advantage Used Car Platform Goes Live
Photo: Ford
During February’s NADA Show, Ford Motor Company launched its online portal for used car sales. Ford Blue Advantage is now live, offering shoppers a more comprehensive platform for perusing pre-owned vehicles offered through local Ford dealers.
“We can now connect the right shopper to the right pre-owned Ford vehicle faster than ever,” said Andrew Frick, vice president, U.S. marketing. “Providing a great digital experience is paramount today, but we know customers still want to touch, smell, and feel a vehicle before they buy it. Ford Blue Advantage offers the best of both worlds, enabling customers to shop online or come into a dealership, or a combination of both.”
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TACH s Take: Opportunity Missed. This new offering presented Ford the opportunity to really help its dealers and their customers. Ford s market power and data know how offered
it the ability to become THE honest and unquestionable used car valuation authority.but no!
When buying a used car or trading for a new one.it s still Buyer Beware.
So instead of becoming THE Honest Alternative to the traditional screw the buyer used car dealer tools,