Details 14 December 2020
Coming in as a finalist for the Marketing Events Awards 2020 was Heineken Vietnam Brewery and its agency P2P Marketing Communications for Best consumer event: product launch / re-launch.
The work that caught the judges eyes was its internal launching event for its new brand Heineken Silver. Heineken Silver is created in Vietnam for Millennials born in the 1980s, 1990s, or early 2000s. The launch event then sought to inspire the brand essence Welcome to a fresher world , as well as deliver Heineken Silver s brand belief: If you look at life with a fresh perspective, you will enjoy it more .