Packaging Contents: Truffle Ketchup Sauce
Packaging Substrate / Materials: Paper, foam board
Printing Process: Foil Stamping Social Media icon and 21st-century foodtrepreneur Foodgod is making the leap from personality into brand. After rising to fame along with the Kardashian family in a number of successful reality shows, and appearing on virtually every screen–from television to Instagram, and beyond–it was finally the time to identify what his indistinguishable essence would offer to the general public. The answer came in food. Showcasing heavenly delights too idyllic for this world across his Feeds on a daily basis, it was only logical that the first product to come from Foodgod s line would have married the ordinary with the exceptional: truffles and ketchup. It could have only been through QNY that the two would have also come together so beautifully in the packaging.
Packaging Substrate / Materials: Textured Paper
Printing Process: Digital Printing Louven is a pastry business that offers a variety of delicious cakes that are safe for anyone to consume, including those with diabetes. With the philosophy ‘love from the oven’, By learning healthy ingredients and recipes that are built with passion and love, Louven presents a variety of cakes that can sweeten the days of each connoisseur. The branding is inspired by cake dough processes. Research shows that there are specific dough patterns that can be taken notice when processing a dough itself. This pattern brings us to the design of Louven’s organic logogram. The logogram is then paired with a sleek handwriting custom typeface that adds an elegant and luxurious impression to the brand. If looked closely, the letter ‘L’ of the logo word-mark is custom treated to represent a heart symbol which metaphorically pays respect to the brand’s philosophy.
Printing Process: Digital Printing 32 Degrees C. is a chocolate making and bakery studio founded by Rakesh Saini in 2012. The studio currently is into teaching and consultancy in chocolate making and tasting. Rakesh conducts various courses on chocolate making which are attended by all kinds of chocolate enthusiasts. Other than conducting classes in the studio, he also conducts events and classes outside the studio about both chocolate making and tasting events.
The brief of this project was to redesign the identity of the studio into something meaningful and fresh with its brand collaterals. The deliverables involve branding of 32 Degrees Chocolate studio, packaging of the chocolate bars, designing of the introductory kit etc.
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing Alpine Food Shop is a local eatery located in Elmwood Park, Illinois. The residential deli is best known for its wide array of sandwiches and pasta salads. The goal of this redesign was to create a food truck that would attract new customers and stand out in its environment to develop more advertisements for the business. Alpine Food Shop bases its reputation on the quality of ingredients it uses for its sandwiches, consisting of freshly imported Italian meats and cheeses. When redesigning their brand, I considered the origin of these products, tracing their history and significance to the Alpine Mountain range that extends through Northern Italy. The Po River runs parallel to the base of this mountain range and feeds into a stretch of land known as the Po River Valley, which is considered to be one of the most significant industrial and agricultural areas in Europe.
Packaging Substrate / Materials: Can
Printing Process: Six-colour Indichrome print process This project is a collaboration between Blank Walls and Pirate Life Brewing. The can design is by Blank Walls artist, Nerone who is currently based in London. Press release below which features all information about the project and quotes from both companies: Pirate Life’s latest collaboration with international street-art collective Blank Walls will see sales from their brand-new 7% Raspberry and Lemon Sour donated to the ‘No More Blank Walls Fund’ – an initiative designed to get more colour onto more walls across Australia. The beer will don a one-off can design by UK based artist and Blank Walls ambassador Nerone, so punters will need to decide, ‘is their tinny destined for the cooler or the pool room?’ Tough Call.