Unilever will launch recyclable toothpaste tubes in India and France – two of Unilever’s biggest oral care markets – as part of its bid to convert its entire global toothpaste portfolio to recyclable tubes by 2025.
This follows Hindustan Unilever’s (HUL) February announcement that it plans to collect and recycle 100% of its plastic waste – over 100,000 tonnes of plastic – from 2021 onwards.
“Recyclable tubes mark a key milestone in our packaging journey and, more significantly, they have the potential to transform the whole oral care industry. Together with our manufacturing partners, we’re making the new design available to any producers interested in adopting the new material, with the ambition to accelerate industry change,” Babu Cherian, R&D oral care packaging director.
“for the good of the environment” and
“in the spirit of the open innovation approach”, the three companies said. Findings would also be shared with industry consortium CosPaTox (Cosmetic Packaging Toxicology).
A ‘solid foundation’ for proper handling of recyclates in cosmetic packaging
Immo Sander, head of packaging development at Wener & Mertz said:
“We have created a solid foundation for the proper handling of recyclates in the future and have shown that conformity to standards for cosmetics packaging made of post-consumer recyclates can be achieved and will be ensured.”
Michael Becker, head of global packaging development at Beiersdorf, said the guidance would help manufacturers and brands like Beiersdorf, and all supply chain stakeholders, advance sustainable packaging agendas over the coming years.
Berlin studio Look Labs has collaborated with Canadian artist Sean Caruso to launch a digital fragrance encoded into non-fungible token (NFT) artwork to accompany a limited rollout of its unisex perfume, a move it says is a nod to the future of prestige beauty.
Newly launched Indian make-up brand asa Beauty has developed a range of refillable make-up products with meticulously designed aluminium packaging to offer consumers a luxurious experience without compromising on sustainability.
The brand launched in January this year with a product range including lipsticks, concealer, powders, and cheek tints.
Most notably, the brand uses a smart refillable and reusable system to minimise wastage and reduce plastic consumption.
The brand was founded by Asha Jindal Khaitan and her daughter-in-law Sukriti Jindal Khaitan.
Asha is a veteran in the health and beauty industry, who co-founded the nutraceutical brand Pure Nutrition. The family is also closely associated with the Jindal Naturecure Institute in Bangalore.
South Korean firm FSKorea sees strong need for recyclable make-up brushes to keep up with rising demand for sustainable beauty products – and has shed light on a raft of projects that are helping it meet its eco goals.
FSKorea was established in 1988 with its core business in make-up brushes. Today, the firm develops a range of beauty products from make-up sponges to mascaras to droppers.
Like many businesses, the firm has been impacted by the COVID-19 pandemic.
“Certainly, the months that have just passed and the crisis linked to COVID-19 represent a real challenge and impact our activity,” said JK Hwang, president of FSKorea.