The beauty needs and habits brought about by the COVID-19 pandemic are pushing companies to rethink packaging and address the shift towards digital experiences, hygiene, sustainability and more.
Singaporean company Reuuse believes its reconstituted format is the ideal solution to provide consumers sustainable hand soap products at an affordable price point.
Founder Vino Kanna told
CosmeticsDesign-Asia that the idea for Reuuse was born from the frustration he experienced buying conventional liquid hand soaps during the COVID-19 pandemic.
“I realised I was buying hand soap more often and I just saw so much plastic getting wasted. Even with refill pouches, that’s wasted plastic and worse they are messy to refill.”
Inspired by portable hand washing soap sheets design for travel and outdoors, the company started the development of soaps in a tablet format which activated with water.
The Colgate-Palmolive subsidiary is taking steps to reduce plastic waste, developing and using plastic packaging that is actually recyclable and opting for alternatives to plastic as well.
In her remarks to the press this month about the personal care product brand’s new paper deodorant packaging, Esi Seng, General Manager at Tom s of Maine spoke for the team, saying,
“We are so excited to announce the launch of 100% plastic-free packaging for our Natural Strength Deodorant line.”
“It demonstrates the bold actions we take so people can choose Tom s and help protect planet Earth and create a better world,” says Seng, who went on to reinforce the brand’s mission:
Quadpack maneuvers to gain US market share The beauty packaging maker announced plans this month to expand business in the Americas region and claim a full 1% of the market by 2025.
“The time is right to broaden our reach,” says Anthony Le Minoux, Quadpack Managing Director, Americas, in a company press release about the expansion plans.
“All the pieces are in place,” he says, going on to explain that Quadpack has
“a targeted portfolio of own-manufactured products, a network of satellite offices in key US cities, a sourcing centre in Mexico to work with continental partners and a massively expanded US decoration plant. We’re ready to take our business in the Americas to the next level.”
How has the uncertainty and unrest of 2020 impacted the way brands are ushering in the Lunar New Year? We speak to Spencer Ball, creative director of Anthem Singapore, to find out.
The Lunar New Year is one of the most important and festive celebrations in the lunar calendar, and when beauty brands go all out to connect with their Chinese consumers.
This year’s celebrations, however, follow one of the most turbulent years in recent history, which has undoubtedly created a long-lasting impact on the beauty and personal care industry.
Ball believes that the latest crop of Lunar New Year beauty collections is reflective of the unprecedented year we have experienced.