GM Trademarks Hyper Cruise To Go With Super And Ultra Cruise
Jan 19, 2021 at 4:15am ET ++ There s a subtle, but important difference in how the three terms are described in the trademark applications.
General Motors introduced Super Cruise as a semi-autonomous driving system back in 2017 on the now-defunct CT6 sedan. The technology has since trickled down to the CT4 and CT5 models where it’s been upgraded to support lane changes. The new Escalade luxury SUV also has this sophisticated feature, which will be adopted by no fewer than 22 cars by 2023, including the upcoming Bolt EUV electric crossover.
Reports about a more advanced semi-autonomous system emerged in May 2020 when GM Executive Vice President of Product Development Doug Parks briefly mentioned Ultra Cruise. It’s said to offer true autonomous driving on certain highways and other types of roads, but we haven’t heard anything about the technology since then. GM actuall