March 31 , 2021
The Boards of Directors of the Produce Marketing Association (PMA) and United Fresh Produce Association (United Fresh) have reached an Agreement in Principle to create a new global trade association .
They say the new association will combine their resources and expertise to enhance member services, increase advocacy before government and the public, help members grow their businesses, and drive consumption of fresh produce and demand for floral products as a vital cornerstone of public health.
The two associations will continue to operate as independent organizations through 2021, with the new association to be launched Jan. 1, 2022.
“This Agreement reflects the ongoing commitment of both associations to deliver the highest level of value to members,” said Board Chairs Michael Muzyk of United Fresh and Dwight Ferguson of PMA.
(NAFB) – Leaders of the Produce Marketing Association and United Fresh Produce Association have reached an agreement to create a new global trade association.
The agreement will combine the two groups. The two associations will continue to operate as independent organizations through 2021, with the new association to be launched January 1, 2022.
A United Fresh spokesperson says, ”This agreement reflects the ongoing commitment of both associations to deliver the highest level of value to members.”
Over the past several months, PMA CEO Cathy Burns and United Fresh CEO Tom Stenzel have worked with a group of Board leaders from each association to develop the strategic commitments for the new association. The new association will be led jointly by Burns and Stenzel as Co-CEOs throughout 2022. After that time, Burns will become the sole CEO.
PMA webinar discusses insight retail trends provide, product innovation
March 01 , 2021
The Produce Marketing Association recently hosted another webinar “Retail with the Experts: Outlook on 2021”, to talk about how the pandemic has impacted retail trends and what insights they provide, along with the changes that have happened over the past year.
Amid the Covid-19 pandemic, there have been various challenges faced by the fresh produce industry, such as new consumer expectations and engagement, the shift to digital sales and product introduction and innovation.
This webinar focused on how the fresh produce industry can make the most of Covid-19 instigated changes to boost 2021 sales by the growth of digital sales, new item strategies and focusing on shopper needs versus wants.
Produce industry comments on merger between PMA and United Fresh
Yesterday, the Boards of Directors of the Produce Marketing Association (PMA) and United Fresh Produce Association (United Fresh) announced they reached an Agreement in Principle to create a new global trade association. Both organizations will combine their resources and expertise to enhance member services, increase advocacy before government and the public, help members grow their businesses, and drive consumption of fresh produce and demand for floral products as a vital cornerstone of public health.
“This Agreement reflects the ongoing commitment of both associations to deliver the highest level of value to members,” said Board Chairs Michael Muzyk of United Fresh and Dwight Ferguson of PMA. “Looking ahead, we believe we can accomplish that goal better together building on the synergies and experience of our expert staffs, complementary education programs and member services, and a stronger voice in advocat
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