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Uncharted 3, part of
Image: Naughty Dog/Sony Computer Entertainment
In 1977, Kenner was flat ambushed by the demand for
Star Wars
toys. They had no product in the pipeline for the first Star Wars Christmas. So the toymaker did the next best thing it could do: Kenner sold, literally, an IOU. And
that sold like crazy, too.
Well, almost 45 years later, isn’t that where Sony kind of finds itself, too? Analysts, pundits, and upset fans can argue over what type of consumer demand the company should have been able to anticipate or meet, during a pandemic for the PlayStation 5. None would dispute the console is the holidays’ it-toy. So in September, the company announced an IOU of sorts for anyone committed to buying one: The PlayStation Plus Collection.