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Vortexa Energy Analytics App is now available on The Bloomberg App Portal
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Vortexa : Energy Analytics App is now available on The Bloomberg App Portal
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The round was led by ABS Capital Partners with participation from existing investors Blossom Street Ventures.
The company intends to use the funds to continue to expand operations and its business reach.
Founded in 2011 by Eliran Sapir, former CEO who is transitioning to chairman of the board, and former COO Jonathan Kay, who will take his place as CEO, Apptopia enables brands to analyze critical signals on their competitors across mobile apps and connected devices. Brands and financial firms use the platform to generate insights across mobile apps and connected devices. Powered by machine learning technology, the company collects and analyzes billions of complex data points to surface critical business signals. Brands including Google, Visa, Coca-Cola, Target, Zoom, NBC, Unity Technologies, Microsoft, Adobe, Glu, Andreesen Horowitz and Facebook use it to understand consumer behavior and intent across app-based devices.
Apptopia Raises $20 Million In Series C Funding To Source New Connected Device Data
New funding will accelerate company s growth and investment into technology
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BOSTON, May 11, 2021 /PRNewswire/ Apptopia Inc., the leader in real-time competitive intelligence, today announced the close of a $20 million financing round led by ABS Capital Partners with participation from existing investors, including Blossom Street Ventures. The company has been profitable for the past year while growing revenue 50% year-over-year for the past three years in a row. This new strategic partnership is anchored in scaling the company and growing its addressable market through investing in ethically sourced data outside of mobile apps. The goal of the new data sets is to provide brands with a 360-degree view of consumer engagement on their competition.
Apptopia raises $20M to expand its competitive intelligence business beyond mobile
Boston-based Apptopia, a company providing competitive intelligence in the mobile app ecosystem, has closed on $20 million in Series C funding aimed at fueling its expansion beyond the world of mobile apps. The new financing was led by ABS Capital Partners, and follows three consecutive years of 50% year-over-year growth for Apptopia’s business, which has been profitable since the beginning of last year, the company says.
Existing investors, including Blossom Street Ventures, also participated in the round. ABS Capital’s Mike Avon, a co-founder of Millennial Media, and Paul Mariani, are joining Apptopia’s board with this round.
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