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Printing Process: Digital Printing, foil stamping on illustrations The brief was to create a brand personality and identity system for a new gin hitting the market known as Crow Gin. Crow Gin differentiates itself by being distilled in North America using botanicals unique to Yellowstone River Valley, Montana. Crow Gin is crafted through the tribe’s bond, trust and love. The logo is created with two key elements including the crow to represent the tribe (Crow Nation) and hair to symbolise hair cutting as this is a respectful tradition for welcoming visitors. Both elements are merged together to symbolise this friendship and bond that was formed. There are two versions available for people to purchase including the standard and premium gin. Both versions differ in terms of the ingredients used which reflects on the quality of gin. The pink colour of the gin is symbolic as it represents the tribe’s bond, love and trust with each other.