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Ovarian cancer is known as the most lethal gynaecological cancer there is. One woman in Australia dies from this disease every eight hours, and according to data from the American Cancer Society, 60% of women are not diagnosed with ovarian cancer until the disease has spread to other tissue.
The data is bleak, but the powerful news to take here is that if detected early enough, the Ovarian Cancer Research Foundation (OCRF) states that over 90% of patients can be cured.
Witchery and OCRF announce 2021 White Shirt campaign
April 7, 2021 9:35
Fashion brand Witchery and the Ovarian Cancer Research Foundation have partnered for the 2021 White Shirt campaign.
The announcement:
Leading Australian fashion retailer Witchery and the Ovarian Cancer Research Foundation (OCRF) are honoured to announce the 13th annual White Shirt Campaign in collaboration with renowned fashion designer Toni Maticevski.
For the first time in the history of the campaign, Witchery has collaborated with a designer on the 2021 Witchery White Shirt style.
Melbourne born Maticevski is one of Australia’s most beloved and well-respected fashion creatives, known for his signature tailoring and complex drapery both locally and internationally.
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For the first time in 13 years, Witchery has recruited a designer for its White Shirt Campaign
By Imogen Bailey | 7 April 2021
For the first time in the campaign s 13-year history, Witchery has collaborated with a designer for its 2021 White Shirt Campaign.
The retailer has called on Australian designer Toni Maticevski to help design the shirt, 100% of gross proceeds (from sales) of which will be donated to the Ovarian Cancer Research Foundation (OCRF). It’s a real honour to be able to contribute in my own way to this year’s Witchery White Shirt Campaign, Maticevski said of the partnership. I am surrounded by many beautiful women in my life who provide me with support, strength and protection and in turn, I hope that the shirt I have designed can offer the same to those who are drawn to it.