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HCA releases new PR media guide
The guide aims to help healthcare PR professionals understand how best to approach journalists
The Healthcare Communications Association (HCA) and Medical Journalists’ Association (MJA) have launched a new best practice guide:
6-point guide to approaching health journalists with a media story.
Based on research by the Medical Journalists Association and feedback from their members, the guide aims to help all those working in healthcare PR understand how best to approach journalists with a media story, highlighting many of the common do’s and don’ts that can impact the working relationship between journalists and PR professionals.
Nick Triggle
Nick is a BBC health correspondent. He has reported extensively on the NHS and social care as well as how the UK is dealing with challenges such as obesity, the ageing population and health inequalities. Nick was named blogger of the year by the Medical Journalists Association in 2015 and a lead journalist behind the highly acclaimed NHS Winter and Care Calculator BBC projects. He also worked on the Gerry Robinson TV documentaries on the NHS.