2021 will be all about building the Yoodo brand. The digital mobile start-up, which is owned and operated by mobile operator Celcom Axiata Bhd, turned three on Jan 29 and its head Chow Tuck Mun is ready to make the brand more visible in the mainstream market this year.
With Yoodo having gone past the infancy stage, he describes it as a company now in the teenage phase “where certain issues are popping up and our competitors are starting to take notice of us and target us”.
Until recently, Yoodo (pronounced “you-doo”) had been busy promoting its brand and products among modern customers and digital natives. “The modern customers are connected and discerning. They have a mind of their own; they don’t listen to what the company says, and they really know what they want,” Chow tells The Edge in an interview.