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Died: December 25, 2020. MARTIN Lambie-Nairn, who has died aged 75, was a designer whose work will be known to millions who have watched British terrestrial TV over the last 40 years or so, even if they don’t know the name of its creator. This came through a series of animated logos that gave both the BBC and Channel 4 their corporate identities. More recently, Lambie-Nairn was behind the oxygen bubbles ident for mobile phone network, O2. He was also the brains behind the original Spitting Image (1984-1996), which became one of the most iconic TV programmes of its era. The puppet-based satirical sketch show‘s grotesque rubber caricatures created by Peter Fluck and Roger Law matched the brash, no-holds-barred scurrilousness of its material. Running for a phenomenal 18 series, the programme was described as being “based on an original lunch with Martin Lambie-Nairn”.
Martin Lambie-Nairn in 1998. Photograph: Suki Dhanda/The Observer
DerekWyatt
Mon 11 Jan 2021 11.39 EST
Last modified on Mon 11 Jan 2021 23.37 EST
By some way, Martin Lambie-Nairn was the leading exponent in the world in his field of design and branding. His genius, enthusiasm and kindness would have merited public recognition.
He added millions of pounds to the bottom line of such companies as O2 and BT. He also gave his time free to help charities brand and re-brand. Inevitably, because he was sensitive to your needs he would gently win you over to his designs without you really being aware of him doing so.
January 7, 2021 5:42 pm
Whether they realise it or not, most UK television viewers of the last four decades will be familiar with the work of Martin Lambie-Nairn.
From the famous Channel 4 “blocks” logo, to paint-splattered idents for BBC Two, Lambie-Nairn’s mark on the television branding and ident landscape is unmistakable. His was a career that saw him establish two design studios, hold roles at ITN and the BBC, and later receive honorary doctorates from the University of Lincoln and University of Northampton.
Tributes have flooded in for the late designer, showing how he was easy to get along with, future-focused and generous with his time, as well as being someone who was full of ideas, which he could see through from concept to execution.
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