Carat Sydney adds Oliver Carthy as head of digital mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Carat wins GSMV media account for Australia and New Zealand
June 17, 2021 9:30
General Motors Speciality Vehicles (GSMV) has appointed Carat Melbourne to handle its media account across Australia and New Zealand.
Carat won the account following a competitive pitch process, with GSMV appointing the Dentsu agency for its digital and performance media capabilities, as well as experience creating personalised customer journeys.
The Chevrolet Corvette C8 is coming to Australia
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GSMV’s range in Australia is currently limited to North American-style trucks Chevrolet Silverado 1500 LTZ Premium, the new-entry Chevrolet Silverado LT Trail Boss and all-new Chevrolet Silverado 2500, but will soon include the C8 Chevrolet Corvette.
General Motors Specialty Vehicles Taps Carat Melbourne for Media Duties in ANZ brandinginasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from brandinginasia.com Daily Mail and Mail on Sunday newspapers.
Melanie Clapham
Facial recognition is problematic for humans. When it works, it invades privacy and eases us into a surveillance state. When it doesn’t work, people have been falsely arrested by police. But that’s people. For bears, it’s all good – and facial recognition is now being used to help research, monitor and protect the animals using a neural network-based system called BearID.
Melanie Clapham tracks grizzlies. Normally, that requires methodically examining photographs or physically tagging the animal, as the University of Victoria researcher’s work on grizzly behaviour requires being able to pinpoint a specific individual.
But that’s not easy because bears have few distinctive markings – they’re all brown and fluffy – and can dramatically change appearance from one season to the next. “They moult their coats in the summertime,” says Clapham. “And in the autumn, before they go into hibernation, they can put on a third of their body weight.”