Jewellery trendspotting: Weddings will boost sector; Gen-Z purchase choices shaped by brand values
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Jewellery trendspotting: Weddings will boost sector; Gen-Z purchase choices shaped by brand valuesBy Shruti Chhajer Ranka, ET CONTRIBUTORS
Last Updated: Jan 22, 2021, 02:26 PM IST
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Jewellery, traditionally a significant purchase at weddings, has now become the only factor that can be spent without any limitations.
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Jewellery has been around, in its various avatars, since early human civilisation. We have always felt the need to adorn ourselves with nifty pieces. Over the years, jewellery evolved to encompass the intangible as it became expressions of love, display of social status and power, and a tool of investment and personal well-being (lucky stones).