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New Rules of Codec Development

New Rules of Codec Development It took about 10 years to launch both H.264 and HEVC, so MPEG s much more ambitious launch of VVC, EVC, and LCEVC in 2020 and 2021 makes you wonder about its chances for success. Not only does it have to effectively differentiate each codec against the other, it also has to create compelling business cases against the Alliance for Open Media s (AOMedia) AV1 and existing MPEG codecs like HEVC and even H.264, which is still going strong. Recent developments have resulted in what I am calling the new rules of codec deployment, and they will complicate the success of any standards-based codecs. 

Articles for Jan Ozer - Streaming Media

Articles for Jan Ozer - Streaming Media
streamingmedia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from streamingmedia.com Daily Mail and Mail on Sunday newspapers.

Redirecting to MPEG LA Announces Development of VVC (Versatile Video Coding) Pool License

MPEG LA Announces Development of VVC (Versatile Video Coding) Pool License MPEG LA, LLC, the world leader in digital video patent pool licensing for nearly 25 years, announced today the development of a pool license for the next generation video coding standard known as VVC (Versatile Video Coding, also known as H.266 and MPEG-I Part 3) in order to offer the market a convenient one-stop alternative enabling VVC’s wide adoption. VVC has the potential to achieve the same level of perceptual quality as prior video codecs with up to a 50% improvement in video coding efficiency, thereby supporting 4K and 8K Ultra High Definition (UHD) and High Dynamic Range (HDR) video, telemedicine, online gaming, virtual 360° video and adaptive streaming applications.

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