In this special sponsored
GamesIndustry.biz podcast, we speak with Facebook Audience Network s Imran Khan to discuss mobile game monetisation methods and in-game advertising.
This week s podcast discusses all forms of monetisation and provides ideas and guidance on how to maximise revenue for game developers. Khan will reveal why the games industry needs to look beyond in-app purchases as the de facto monetisation model for mobile games.
One of the key focuses of the podcasts is on app bidding. App bidding is a way for game publishers and developers to establish an impartial and open auction on their in-game ad inventory. It offers every ad opportunity to multiple sources simultaneously, which increases competition and monetisation for game makers.