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El Intransigente
Google illegal deal with Facebook alleged in monopoly suit
Pact, signed at highest level, manipulated ad auctions: suit. Facebook backed off competing with Google, Texas AG alleges.
Compártelo:
17 diciembre, 2020
It reads like a grand conspiracy of the nerds. On Wednesday, Texas Attorney General Ken Paxton filed an antitrust lawsuit against
Alphabet Inc.’s
Google. At its center is a bold claim: Google colluded with archrival Facebook Inc. in an illegal deal to manipulate auctions for online advertising, an industry the two companies dominate. Google named the secret pact after a Star Wars character.
“Any collaboration between two competitors of such magnitude should have set off the loudest alarm bells in terms of antitrust compliance,” the Texas lawsuit read. “Apparently, it did not.” Google disputed the allegation it had done anything improper, while
Apple hits back at Facebook, says stands up for its users daijiworld.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from daijiworld.com Daily Mail and Mail on Sunday newspapers.
Facebook-Apple war over iOS privacy changes intensifies
By IANS |
Published on
Thu, Dec 17 2020 18:48 IST |
4 Views
Facebook. (File Photo: IANS). Image Source: IANS News
San Francisco, Dec 17 : The Facebook-Apple war intensified on Thursday when the social networking giant issued full-page newspaper ads once again, claiming that Apple s iOS 14 privacy changes will change the internet as we know it .
The new Facebook ad said that Apple privacy policies will force websites and blogs to start charging you subscription fees or add in-app purchases due to a lack of personalised ads, reports The Verge.
With full-page ads in leading US publications, Facebook is apparently trying to convince regulators to look at Apple s privacy changes.
The lawsuit alleges that Google s 2008 acquisition of ad tech company DoubleClick marked a fundamental change where the company began to exert leverage as a middleman to extract payments from all steps of the complex online ad-buying process.
The complaint also claims Google and Facebook, which it names a co-conspirator, harmed competition through an unlawful agreement to rig auctions and fix prices. According to the complaint, when Facebook announced in 2017 plans to compete with Google in the ad tech space, the search giant allegedly cut a deal to stem the competition. As part of the alleged arrangement, Google would grant Facebook certain advantages in auctions it runs for mobile app advertising inventory.