This promoted content is produced by a publishing partner of Open Mic.
Open Mic is a paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on thedrum.com. Find out more on the Open Mic homepage.
The year that’s seen road warriors embrace digital transformation
“There’s always opportunity in a downturn, you just need to identify it and go for it,” said a wise uncle who lived through many a recession and kept his business afloat by adapting to market conditions.
Is this sound advice for any business wanting to mitigate the effects of pandemic-induced lockdowns, revenue losses, and customer churn? Well, many of the past year’s success stories are companies that accelerated their digital transformation and evolved online business models.