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Greenwashing and tips to identify suitable ESG products Greenwashing and tips to identify suitable ESG products There has been a marked increase in the demand for environmental, social and governance (ESG)/sustainable style products and this trend looks set to continue. Unsurprisingly many firms are seeking to capture some of this growth through the launch of new products, but also rebranding of existing funds. This has led to concerns of “greenwashing”, which is the overstating of a product’s ESG credentials or misleading investors on how environmentally sound or ethical a fund really is. A A The challenge for advisers is finding products that are most closely aligned with their clients’ ESG or ethical beliefs. It is rare to have clients with exactly the same beliefs or principles. This blog will suggest key steps and identify freely available resources to match genuine ESG products with investor demands.

James harwoodInvestment association of australasiaInvestment associationProduct certificationCertified productsஜேம்ஸ் ஹார்வுட்முதலீடு சங்கம் ஆஃப் ஆஸ்திரேலியாமுதலீடு சங்கம்ப்ராடக்ட் சிஇஆர்டிஐஎஃப்ஐசிஏடிஐஓஎன்சிஇஆர்டிஐஎஃப்ஐஇடி ப்ராடக்ட்ஸ்எ கா