Switzer Daily
11 February 2021
There has been a marked
increase in the demand for Environmental, Social and Governance (ESG) /Sustainable
style products and this trend looks set to continue. Unsurprisingly many firms
are seeking to capture some of this growth through the launch of new products,
but also rebranding of existing funds. This has led to concerns of ‘Greenwashing’,
which is the overstating of a product’s ESG credentials or misleading investors
on how environmentally sound or ethical a fund really is.
The challenge for advisers is
finding products that are most closely aligned with their clients’ ESG or
ethical beliefs. It is rare to have