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London’s top ten tourist attractions break record in 2013 March 6, 2014 New figures released today confirm that VisitBritain’s four-year Olympics strategy is indeed working. Four years after the London’ Olympics, visitor attractions at London’s top sites have experienced a 12 percent increase in visitor numbers, according to statistics, released by the Association of Leading Visitor Attractions (ALVA) today (Wednesday, March 5, 2014). According to London & Partners, the official promotional organization for London, the most popular visitor attraction in 2013 remained The British Museum which saw a 20 percent increase in its visitor numbers to 6,701,036 – making it the museum’s most successful year on record. In 2nd place, was the National Gallery, which saw a 14 percent increase to 6,031,574 and in 3rd place, was the Natural History Museum, with 5,356,884.

United kingdomCity ofJulie chappellBernard donoghueBritish museumAssociation of leading visitor attractionsSomerset houseNational galleryNatural history museumScience museumLondon olympicsLeading visitor attractionsConsumer marketingDigital channelsTiger territoryLondon zoo