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Memphis, Tennessee-based independent brokerage Crye-Leike Real Estate Services has launched a cloud-based business productivity solution for its more than 3,200 associates, according to a press release.
Called simply Crye-Leike Cloud, the company developed the technology to support agents, teams and offices in daily business dealings and serve as a go-to resource for advanced sales training and professional development.
Developers built the offering on the bones of the company’s intranet, a now somewhat dated term in light of the onset of cloud computing.
Crye-Leike will now offer its 130 offices a range of marketing tools and training programs that will, according to the release, “provide agents with a platform to navigate through in-house and external resources that specifically fit their buying, selling or business-generating needs.”
Years in real estate: 40
Number of offices: 4
What’s your secret to staying relevant in today’s ever-changing real estate landscape?
Knowing the numbers is extremely important whether it’s watching what is selling on a weekly basis or paying close attention to the social media posts that receive the most engagement. I also think asking our agents and their clients how we can best serve them on a regular basis is key.
How do you stay in touch with your clients?
That’s an interesting question these days due to COVID-19. It has been a challenge, but we’ve used Zoom effectively, and we also created an agent-only Facebook page. In addition, I’ve used SurveyMonkey and have created videos that are sent out to everyone on the team. One old-fashioned thing I’ve been doing is using an 11 x 17-inch agent roster to check off the individuals I’ve interacted with. This way, I have a visual of who I need to be purposeful about reaching out to during the week.