Roy Wheeler Realty Company announces merger with Howard Hanna Real Estate
Roy Wheeler Realty Company announces merger with Howard Hanna Real Estate By CJ Paschall | March 4, 2021 at 6:00 PM EST - Updated March 5 at 9:54 AM
CHARLOTTESVILLE, Va. (WVIR) - One of Virginiaâs oldest real estate companies is in for a big change: Roy Wheeler Realty Company, founded in 1927, is merging with Howard Hanna Real Estate.
Howard Hanna was founded in Pittsburgh but now operates in 12 states and is the largest privately-owned real estate company in America. Roy Wheeler CEO Michael Guthrie says that the merger was the right opportunity at the right time, and with the right company.
Years in real estate: 40
Number of offices: 4
What’s your secret to staying relevant in today’s ever-changing real estate landscape?
Knowing the numbers is extremely important whether it’s watching what is selling on a weekly basis or paying close attention to the social media posts that receive the most engagement. I also think asking our agents and their clients how we can best serve them on a regular basis is key.
How do you stay in touch with your clients?
That’s an interesting question these days due to COVID-19. It has been a challenge, but we’ve used Zoom effectively, and we also created an agent-only Facebook page. In addition, I’ve used SurveyMonkey and have created videos that are sent out to everyone on the team. One old-fashioned thing I’ve been doing is using an 11 x 17-inch agent roster to check off the individuals I’ve interacted with. This way, I have a visual of who I need to be purposeful about reaching out to during the week.