How does OTT s Big 5 stack up in terms of audience base? India s top OTT platforms have seen a surge in users on the back of original content, affordable 4G data and proliferation of smartphones In the Covid-induced lockdown by
Updated: Jul 28, 2021 9:14 AM
Leading over the top (OTT) platforms like Disney+ Hotstar, SonyLIV, Voot, ZEE5 and MX Player have attained significant scale and size on the back of volume as well as variety of content. The affordability of 4G data along with the proliferation of smartphones has provided an additional screen to content companies to engage with viewers. The Covid-19 induced lockdown has also helped OTT players to go truly mainstream.
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Online brokerages invest in financial influencers
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Illustration: Rahul Awasthi
Online brokerages flush with funds are tapping into financial services influencers and content creators to aggressively target young investors warming up to financial markets, amid a global stock market boom. Over 10 million new demat accounts were added in India last year, BSE data showed. Of these, many were debutants on online investing platforms.
These first-time investors have been helped along by content creators and financial influencers on social media platforms, including Google-owned YouTube and Facebook-owned Instagram, who are teaching the mostly under-30s audience the basics of investment – for instance, how to read a draft red herring prospectus.